Merituuli Saikkonen

Merituuli Saikkonen has extensive experience in journalism, primarily with Helsingin Sanomat since 2002. Currently serving as the Head of Sport Digi, Merituuli focuses on journalism service design, customer retention, and continuous product development. Prior roles include Editor in Chief of HS Meidän Perhe and Head of the Lifestyle department, demonstrating expertise in digital content creation and audience engagement. With a Master of Science in Journalism from the University of Jyväskylä, Merituuli has led various teams in lifestyle and news departments, refining skills in editing, feature writing, and organizational leadership.