Soner Beyhan

Soner Beyhan has extensive experience in brand management and digital marketing, currently serving as the Fintech and Affordability Solutions Group Director and Brand Director at Hepsiburada since July 2017. Responsibilities include leading brand strategy and communications for core equity and growth brands, as well as managing multiple product categories. Previous roles at Hepsiburada involved managing sales and marketing teams for books, consumer electronics, and other categories. Prior to this, Soner Beyhan held various positions at Vodafone Türkiye, focusing on brand management, customer experience, and digital strategy. Academic credentials include an M.Sc. in Industrial Engineering from Sabanci University and a CORe Credential from Harvard Business School Online.