Karima Bendali

Karima Bendali serves as the Directrice des Etudes Médias & Analytics at HEROIKS, specializing in Data & Media Intelligence since March 2022. Prior to this role, Karima accumulated extensive experience at Havas Media Network from April 1995 to December 2020, progressing through various leadership positions in data analytics and consulting. Notably, Karima directed projects focused on media ROI, developed marketing mix models, and established data-driven media strategies for prominent clients such as Lactalis and Carrefour. Karima's educational background includes a DEA in Modélisation et Analyse Quantitative and a Maîtrise in Econométrie from Université Paris Nanterre, further complemented by training at Join Lion.