Ursula Friedmann

Ursula Friedmann has extensive experience in the sports management sector, currently serving as the Head of New Stadium, Head of Strategic Projects & Infrastructure, and Head of Match Operations and Organisation at Hertha BSC GmbH & Co. KGaA since January 2014. Prior to this, Ursula held the position of Senior Consultant and Management Supervisor at SALT WORKS GmbH from November 2012 to December 2013 and served as Marketing Director at Lagardère Sports for over a decade. Ursula began their career as a Marketing Specialist at Eintracht Frankfurt from February 1999 to October 2000. Academic credentials include a Master's degree in Sports Economics from the University of Bayreuth and a Bachelor of Arts from the University of Arizona.