Anita Chege

Anita Chege is a seasoned professional with extensive experience in innovation, digital technology, and product management within the financial services sector. Currently serving as General Manager of Innovation at HFC Kenya, Anita leads the establishment of the Innovation Division, driving initiatives that enhance digital banking and customer engagement. Previously, as Head of Products, Digital & Marketing at Letshego Kenya, Anita successfully implemented programs that boosted brand recognition by 15%. Anita's earlier roles at HF Group included spearheading a multidisciplinary team that achieved a 35% increase in project completion rates and streamlining development processes through the adoption of Azure DevOps. With a background as a Senior Consultant at SOFGEN, Anita managed significant credit risk management projects across multiple African countries. Anita holds a Master of Science in Organizational Development and a Bachelor of Science in Information Technology.