Federico Avraham Granda

Federico Avraham Granda is a seasoned professional with extensive experience in business design and innovation, currently serving as a Senior Business Designer at Hibrids, following a tenure at Propelland where Federico Avraham led user research and design projects for major clients like Kimberly Clark and The Coca Cola Company. Previously, Federico held leadership roles at DesignThinkers Group Spain, directing human-centered design projects for various international organizations, and was an educator at several universities, including Universidad de Manizales and Elisava. Additionally, Federico co-founded The Brand Spa, focusing on business development and strategic model innovation, and has consulted for notable entities such as Bosch and the United Nations. Federico's educational background includes a certificate from HEC Paris and a major in Advertising from Universidad Jorge Tadeo Lozano, complemented by training in Hebrew and culinary arts.