Irving Alejandro Cantú Ramírez

Irving Alejandro Cantú Ramírez is a seasoned media trader with extensive experience in programmatic advertising and campaign optimization. Currently serving as a Senior Media Trader at HighCo Group since April 2023, Irving focuses on strategic development for Web to Store solutions and partnership enhancement to improve key performance indicators. Prior roles include Media Trader at 366, where campaign management for various formats was conducted, and Media Trader at Happydemics, where programmatic campaigns were executed and optimized. Earlier experience also encompasses roles in ad operations and traffic management, enhancing advertising performance through detailed analysis and reporting. Academically, Irving holds an MBA in Luxury Mindset Management from ISG Institut Supérieur de Gestion and a Bachelor's degree in Business Administration from Tecnológico de Monterrey.