The leadership team at Highmark Interactive has a history of experience in sales, healthcare, and academia. The team has worked together for many years in various capacities, including founding Highmark Global and Highmark Health Corp. They also have experience working with other companies in the healthcare industry, such as MyAbilities Technologies and CBI Health Group. In addition to their corporate experience, the team members have also been adjunct lecturers and faculty members at universities such as the University of Toronto and York University.