M. Mumtaz Arif is a seasoned marketing professional currently serving as Marketing Manager, Franchise Category Manager, and Group Product Manager - Cardiometabolic at Highnoon since January 2020, after previously holding roles in cardiology and product management from September 2014 to April 2019. M. Mumtaz Arif began a career in content creation as a Blogger/Web Content Writer at SEO WORK/DCS, focusing on app and gadget reviews, and later held various pharmaceutical roles, including Assistant Product Manager at The Schazoo Pharmaceutical Laboratories and Medical Information Officer at Novartis. M. Mumtaz Arif holds an MBA in Marketing from the National College of Business Administration & Economics, a Pharm-D from The University of Lahore, and a B.Sc in English from the University of the Punjab, among other educational qualifications.