Fern Williams

Fern Williams is a seasoned user research professional with extensive experience in roles such as Lead Consultant User Researcher and Optimisation Strategist across notable organizations, including Hippo and PRWD. At Hippo since August 2018, Fern has contributed to significant projects for NHS Digital and DEFRA, demonstrating expertise in strategizing and executing user research, analyzing data, and facilitating stakeholder workshops. Prior experience includes leading usability research at SimpleUsability Ltd and enhancing website conversion rates at PRWD. Fern holds a Bachelor of Science degree in Psychology from The Manchester Metropolitan University, further solidifying strong analytical and research skills relevant to user experience.