Kayla Moore

Kayla (Santos) Moore is an accomplished marketing executive with extensive experience in brand management and creative strategy. Currently serving as Vice President of Brand Marketing at HOBO since June 2024, Kayla previously held significant roles including Head of Brand & Creative at True Classic and Head of Brand Marketing at MoonPay, where a 93% increase in brand awareness was achieved. Kayla's expertise includes developing global marketing strategies, exemplified by notable contributions at Anheuser-Busch InBev, where a Silver Cannes Lion was awarded for the Budweiser Energy Collective launch, and at Under Armour, where a transformative approach to women's brand marketing was implemented. An alumnus of the University of Maryland with a Bachelor of Science in Marketing, Kayla combines creativity with data-driven insights to drive impactful brand initiatives.