Farah Lacour

Farah Lacour is an accomplished International Key Account Manager currently working at Hoffmann Group since October 2023, focusing on negotiating international prices and frame contracts while fostering the development of Key Account customers with local entities and partners. Prior to this role, Farah served as Global Key Account Manager at Unite from August 2020 to October 2023, where responsibilities included developing long-term customer relationships and supporting international group companies. Additional experience includes positions at ROTHENBERGER Group and Würth Industrie Service GmbH & Co. KG, emphasizing international relationship building, project coordination, and sales performance enhancement. Farah holds a Bachelor of Engineering in International Sales Management and Technology from Aalen University and completed a semester abroad in Business Administration at Central University of Technology, Free State.