Amellal Yacine

Amellal Yacine is an experienced marketing and retail management professional with a proven track record in the construction and telecommunications sectors. Currently serving as Manager Marketing at LafargeHolcim since May 2015, Amellal Yacine leads marketing strategy development, promotional planning, and operational marketing tools deployment. Additionally, Amellal Yacine has been involved in the launch of the BATISTORE franchise as a Franchise Network Developer and oversees a concept store at Lafarge Algérie, ensuring sales execution, inventory management, and customer service quality. Previous experience includes serving as Agency Director at Algerie Telecom from 2006 to 2012, focusing on team management and commercial operations. Amellal Yacine holds a Master’s degree in Management and Marketing from the Institut International de Management and a Bachelor's degree in Commercial Studies from the Institut National de Commerce.