Hélène Merazian is an accomplished marketing professional with extensive experience in project management and digital innovation within the home services sector. Currently serving as a Senior Partner Projects Manager at HomeServe France since June 2018, Hélène has been pivotal in defining marketing strategies for new services, enhancing customer acquisition pathways, and managing cross-sell initiatives. Previous roles at HomeServe include overseeing marketing and customer service for a new repair service launch, and leading digital innovation projects aimed at transforming customer experiences. Hélène also co-founded Studiobio.com, where responsibilities included driving online traffic and optimizing customer journeys. Educational qualifications include an MBA in Marketing and E-Commerce from Devinci Executive Education and a degree in International Business from Paris School of Business.