Allison Ferguson

Allison Ferguson, CLMP, is an accomplished professional with extensive experience in customer loyalty and digital marketing across various industries. Currently serving as Head of Customer Loyalty at American Honda Motor Company, Inc., since April 2023, Ferguson previously held key roles including Vice President of Loyalty Solutions at Bakkt, Vice President of Strategy & Sales Enablement at Cardlytics, and Principal Strategist & Sales Leader at Merkle. With a strong background in strategy development and consulting, Ferguson has also contributed significantly at Accenture, Visa, and Epsilon / LoyaltyOne. Ferguson holds a Bachelor of Business Administration and a Master of Science in Economics from Georgia State University.