Liana Pranowo Tan

Liana Pranowo Tan is a skilled user acquisition and digital marketing professional with extensive experience in leading marketing teams and executing growth strategies across various companies. Currently serving as User Acquisition Manager at VNG Corporation, Liana focuses on defining and executing user acquisition strategies for games such as Metal Slug: Awakening and Panilla Saga. Previous roles include Growth Marketing Senior Lead at Tokopedia, where Liana managed a team of over 18 growth marketers, and Head of Digital Marketing and Growth at Cermati.com, overseeing data analysis and strategy implementation to optimize marketing effectiveness. Liana's career spans positions at notable companies, including Alodokter.com, Monex Investindo Futures, and UNIT4 Asia Pacific, showcasing a strong foundation in digital marketing strategy, campaign management, and data analysis. Liana holds a Bachelor of Information Technology in Computer Science from Universitas Katolik Parahyangan.