Jessica Rowden

Jessica Rowden is a seasoned marketing professional with extensive experience in the tourism sector, currently serving as Senior Manager for Marketing & PR at the Hong Kong Tourism Board since February 2018. Previous roles at the organization include Manager and Assistant Manager in Marketing & PR, where Jessica focused on Australia, New Zealand, and the South Pacific. Prior to this position, Jessica was a Marketing & Campaign Coordinator at ADMA, where responsibilities included campaign planning and implementation across various channels, as well as website support and SEM management. Earlier experience at TAFE NSW involved international marketing initiatives, while a tenure at Tourism Ireland encompassed trade and consumer marketing, digital marketing management, and PR activities. Jessica holds a Master of Science in International Business Development and multiple degrees in related fields from Technological University Dublin and the Institute of Technology, Carlow.