Brad True

Brad True is currently in an unknown role at Houston Exponential. Prior to this, they were the Senior Manager of Brand Leadership at Professional Sports Partners from May 2016 to December 2017. In this role, they worked with the NCAA and the Final Four Local Organizing Committees in Phoenix and San Antonio to manage the marketing and branding efforts for the 2017 Final Four fan events in Phoenix and 2018 Final Four fan events in San Antonio. This included media planning, creative coordination, website management, and additional marketing coordination. Brad also led the brand manager for the American Cancer Society, managing the creative execution of ACS sports marketing initiatives including the 2016 Coaches vs. Cancer brand re-launch campaign as well as numerous additional ACS Strategic Alliance - Sports initiatives. This included partnerships with the NFL, Major League Lacrosse, and the 2016 Tee Up For Life campaign with PGA Golfer Chris DiMarco. Additionally, they managed all planning aspects of a new marketing campaign in Mexico for Houston Methodist Hospital, including research, campaign development, creative execution and media planning.

For the 2017 Houston Super Bowl, Brad oversaw the execution of the partnership agreement between Shell and the 2017 Houston Super Bowl. This included creating and executing a full activation plan centered around Shell's community partners, leveraging the marketing rights with effective promotion, and showing the value of the partnership to Shell employees. Brad also planned and executed the local and national media buy for the 2016 Lone Star Shootout, a MBB doubleheader at the Toyota Center featuring Texas A

Brad True has a Bachelor's in Marketing from Texas A&M and a Master's of Education in Intercollegiate Athletics Administration from the University of Oklahoma.