Marketing and Brand Management

The Marketing and Brand Management team at HUGO BOSS is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and drive customer engagement for both BOSS and HUGO. This team oversees brand positioning, performance marketing, influencer collaborations, and creative direction, while ensuring alignment with the company’s objectives under the "CLAIM 5" growth strategy. Additionally, they focus on market insights, visual merchandising, global communications, and innovative consumer experiences to solidify HUGO BOSS's leading position in the premium fashion segment.