Aaron Lesher

Aaron Lesher, CPA, currently serves as the Head of Embedded Accounting at Hurdlr, focusing on enabling Vertical SaaS and SMB providers to enhance their platforms with accounting features. As the founder of Lesher Tax Services, Aaron offers tax preparation, consulting, and planning services tailored to small business owners, self-employed entrepreneurs, and individuals with complex tax situations. Previous experience includes a role as a Platform Consultant at Eton Solutions LP, where Aaron led the technical sale of ERP systems to high-net-worth clients, and as a Senior Sales Engineer at Ordway, facilitating significant revenue growth through new client acquisitions. Early career experience at Hurdlr involved shaping B2B sales strategies, and prior to that, Aaron worked in assurance at EY. Educational achievements include a Master of Accounting and a Bachelor of Science in Business Management from Tulane University.