Sergio Juan Lozano

Sergio Juan Lozano serves as the Regional Vice President Digital & Direct Channels EAME for Hyatt Inclusive Collection, bringing extensive experience in digital marketing and innovation from various leadership roles in the hospitality industry. Previously, Sergio held positions as a Business Expert for the EISMEA Horizon Europe Program, Senior Vice President Digital, Marketing & Innovation at Hipotels, Chief Digital, Marketing & Commercial Officer at Smy Hotels, and Global Director of Marketing & Digital at BlueBay Hotels. Sergio holds an MBA in Marketing from IESE Business School, completed in 2007, and furthered education at IMD in 2022.