Ariane L. Beaulieu, M. Sc., currently holds the position of Conseillère Commercialisation at Hydro-Québec since December 2023 and previously served as Directrice, contenus recherche at Léger from August 2021 to January 2024. With extensive experience in marketing research, Ariane has worked as a Senior Analyst at Leger Recherche Stratégie Conseil from October 2014 to January 2024, where responsibilities included coordinating research projects, developing measurement tools, and analyzing qualitative and quantitative study results. Prior roles include a Marketing Strategist at Groupe Industria and a Payroll Clerk at SCF UPA Outaouais-Laurentides. Ariane's academic background includes a Master’s degree in Management with a focus on Marketing from ESG UQAM, along with a Bachelor's degree in Business Administration from the same institution and a technical diploma in Fashion Marketing from Cégep Marie-Victorin.