The leadership team at HYKE UP has a lot of experience in different areas. Some of their previous experiences include being a partner at Coburg Consultants, a consultant at Upswing Solutions, and a marine captain at J Farwell Sailing. They also have experience with social media coordination at UNIQUE RISKS LTD and product development management at Adorify Analytics Inc. As for their education, the team is very diverse. Some members have degrees in economics and environment from Dalhousie University, while others have degrees in marketing from the University of Tehran and Memorial University of Newfoundland.