Luis Palma Cané is a seasoned professional with extensive experience in the travel and airline industries. Currently serving as Loyalty Manager at Iberia since August 2024, Luis previously held significant leadership roles at Safe Travel Assistance as Director General and Strategic Advisor, and at TIJE Travel as Head of New Business Development. Luis's tenure at LATAM Airlines from 2008 to 2020 included positions such as Head of Global Sales for Online Travel Agencies and Leisure, with responsibilities spanning sales strategy and management across various segments. Luis also contributed as a teacher at Pilgrims College, instructing students in the basics of economy. Academic qualifications include a Master's in Internet Business with a focus on Digital Marketing from ISDI and a Bachelor's Degree in Business Administration from Universidad Torcuato Di Tella.