Mr. Hooks is the President and CEO of JTE Associates, Inc., and has achieved recognition as an expert in business effectiveness as a result of consulting with many world class organizations. He is a teacher of management best practices and techniques for turning business performance around and enhancing a company’s financial success. He is also the author of several books and many audio programs on business and personal effectiveness. Hooks is a highly sought-out coach and consultant to senior executives in companies ranging from start-ups to the fortune 500 including ITM Software Corporation, Silicon Graphics, and Digital Equipment Corporation.