Brian Pelsoh is an experienced Executive Design Director at IDEO since 2015, specializing in brand and communication design. Prior roles include Senior Designer at VSA Partners, Inc., and Designer at Pentagram, where contributions included identity systems and integrated campaigns. Brian's academic involvement spans a decade, serving as adjunct faculty at institutions such as CCA, MICA, SAIC, and MIAD, teaching various design courses and mentoring numerous students. Educational credentials include an MFA in Graphic Design from the Maryland Institute College of Art and a BFA in Communication Design from the Milwaukee Institute of Art & Design. Brian's design expertise also encompasses experience as Design Director at the School of the Art Institute of Chicago and Senior Designer at the Milwaukee Art Museum.