Valter Barbio

Valter Barbio is an experienced professional in digital strategy and marketing, currently serving as the Head of B2C Strategy and Marketing for Portugal and Spain at LIN3S ≡ Agencia Digital and as an IE Professor specializing in Big Data and Artificial Intelligence in Marketing at IE Business School. As a co-founder of ALGARTUR.COM and WEBEMPRESAS.PT, Barbio has extensive consulting experience, particularly in helping tourism companies optimize their online sales and reduce intermediary costs. Previously, Barbio held roles including Chief Technology Officer at GDS Ti and Performance Consultant for Best Western Hotel Alfa Aeropuerto. With a background in system engineering and a focus on business coaching from Google, Barbio combines technical expertise with strategic acumen to drive growth in online client acquisition.