Fernanda Mello

Fernanda Mello is an experienced professional in digital marketing and conversion rate optimization, currently serving as Conversion Rate Optimization Manager at iGaming.com since August 2021. Prior roles include Sites Project Manager at Better Collective, where Fernanda managed a portfolio of commercial sites in the Brazilian and Portuguese markets and focused on SEO and organic growth. Additional experience encompasses web analytics as a Digital Intelligence Analyst, content strategy as a Content Manager, and SEO-optimized content writing for the Brazilian market. Fernanda's background includes community support at Endomondo and lecturing at the University of Copenhagen. A Master of Arts in Culture of Media and Visual Communication was obtained from the University of Hamburg.