Brad Northington

Brad Northington, MBA, currently serves as Vice President of Growth and Vice President of Business Intelligence at Infinity Marketing since February 2024. Prior to this, Northington held the role of Director of Digital Business Solutions at Elliott Davis from January 2022 to January 2024, focusing on IT and digital strategy, data analytics, and business systems advisory. Northington was Managing Director of Data & Analytics at Smartbridge for a year starting in January 2021, leading strategy and delivery in the data analytics practice. A significant part of Northington's career was spent at Denny's, where multiple promotions occurred, beginning as Senior FP&A Manager and culminating as Director of Business Intelligence, driving major analytics projects and cloud migration initiatives. Earlier career roles included positions at Ahold and Extended Stay Hotels. Northington obtained an MBA in Finance from Western Carolina University and a Bachelor's degree in Business Administration and Management from the University of North Carolina Asheville.