Jeffery Van Grootel is an experienced professional in sales and business development, currently serving as a Senior Sales Manager at INFORM GmbH since September 2022. Prior roles include various positions at Command Alkon, where contributions spanned from being a COMMANDoptimize & COMMANDseries Solution Specialist to Optimization Sales Manager. Jeffery's background also includes significant leadership roles at BCMI Corp. as Vice President of Business Development and extensive tenure at Trimble as Director of Product Management and various sales-related roles. Earlier experience includes positions at Dufferin Aggregates and Essroc Canada Inc., focusing on sales coordination, invoicing, and system implementation. Jeffery holds a degree from the University of Waterloo.