Sasha Khoreva is an accomplished marketing professional with extensive experience in demand generation and paid marketing. Currently serving as the Head of Demand Generation at Uploadcare since December 2020, Sasha oversees marketing initiatives and develops dev2dev marketing strategies. Prior to this role, Sasha worked as a Marketing Growth Expert at Advisable.com, where responsibilities included crafting go-to-market and analytics strategies. At SEMrush, from February 2018 to July 2020, Sasha held multiple leadership positions, including Paid Marketing Team Lead, where strategic oversight and team segmentation were key focuses. Earlier experience includes serving as Paid Social Advertising Manager at REDMOND, contributing to paid social strategy through a data-driven approach. Sasha holds a bachelor's degree from Saint Petersburg State University of Finance and Economics.