Annika Blockstrand

Annika Blockstrand is an experienced professional in communication and marketing, currently serving as Regional Managing Partner and Chief Growth Officer Latam at Initiative since May 2019. Previously, Blockstrand held the position of Managing Director at IPG Mediabrands Mexico from April 2015 to March 2019 and served as Regional Media Director at Mondelēz International from October 2013 to April 2015. Earlier roles include Communication Planning Director at Initiative Mexico, Planning VP at Grey Group Mexico, and Planning Director at both DDB Mexico and FCB. Blockstrand holds a BSc in Economics and Business Administration with a focus on International Marketing from the University of Gothenburg, complemented by earlier education at the American School.