Griffin Lay

Griffin Lay currently serves as the Director of Integrated Media Partnerships at Initiative, focusing on the Amazon XCM Account since April 2022. Previously, Griffin held the position of Associate Director in Digital Partnerships at the same company. Prior experience includes an Account Manager role at Clinch, as well as various positions at Initiative from Negotiator to Manager in Digital Partnerships, all centered on the Amazon XCM Account. Griffin's career began with an internship at Maxus Global, where responsibilities included leading media planning for the Universal Pictures account and executing digital media strategies. Griffin holds a degree from the University of Oregon, completed in 2018.