James Armstrong

James Armstrong currently serves as the Sr. Group Director of Client Advice & Management at Initiative, where responsibilities include strategic client partnership and account leadership in the Healthcare and Pharma sectors. With a focus on driving transformation at the brand level and enhancing media and communications roles, James works to connect with patient and healthcare professional audiences while linking innovation to business objectives. Previous experience includes roles at OMD Worldwide as a Global Media Director and Global Account Director, leading teams for major clients such as PepsiCo and INFINITI, and strategic positions at MediaCom, KSL Media, MPG, and Omnicom. James holds a Bachelor of Arts degree in Communication and Psychology from Rutgers University.