Rajni Mishra is an experienced media professional with a comprehensive background in media management and negotiation. Currently serving as Media Director and Media Group Head at Initiative since 2007, Rajni has honed expertise in strategic media planning and execution. Prior experience includes roles as Media Manager at Lowe Lintas and Media Executive at Mediacom, where Rajni contributed to the buying, negotiation, and implementation processes for prominent clients such as SUZUKI Motorcycles, Aviva Life Insurance, GENPACT, MOT, and Discovery. Rajni holds a Postgraduate Diploma in Business Management with a focus on Marketing and HR from the Indian Institute of Planning and Management, earned between 1997 and 1999.
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