Category Management and Strategy

The Category Management and Strategy team at innocent drinks focuses on driving market success and growth for our diverse range of healthy beverages. This team analyzes market trends, consumer behavior, and competitive landscapes to develop and implement strategic plans for category growth across various regions in Europe. They work closely with key retail partners, such as Sainsbury's, and lead strategic initiatives for eCommerce and channel optimization to ensure our products are positioned effectively to meet consumer needs and company goals.