Pierre Chandon is the L'Oréal Chaired Professor of Marketing - Innovation and Creativity and Director at INSEAD, where since 2002, 93,000 individuals have participated in behavioral studies at the INSEAD behavioral lab, which partnered with Sorbonne University in 2014. This center has fostered award-winning research in behavioral sciences due to its state-of-the-art facilities and collaboration with world-class researchers. Chandon also served as a Visiting Scholar at Harvard Business School and a Visiting Assistant Professor of Marketing at Wharton Business School and Kellogg School of Management. Chandon began an academic career as an Assistant Professor of Marketing at London Business School. Educational credentials include a PhD in Marketing from HEC Paris, a DEA in Marketing & Strategy from Université Paris Dauphine - PSL, and a Bachelor of Science in Management from ESSEC Business School.