Sam Craig

Sam Craig is a seasoned professional in product development and design, currently serving as Group Product Consultant at INSPECS GROUP PLC since January 2024. With a robust background in the eyewear industry, Sam has held key leadership roles, including Director of Frame Development and Head of Design and Product Development at Specsavers from January 2020 to October 2023. Previous experience includes Creative Director at MONDOTTICA and Head of Product at Inspecs. Sam has a proven track record in successfully creating licensed products for renowned brands such as Superdry, NASCAR, and the Kardashian Kollection, as well as private label products for major retailers including Walmart USA and Costco Canada. Sam holds a Bachelor of Arts degree from The University of Salford, completed in 2000.