Peter van Aartrijk

Peter van Aartrijk is an accomplished professional in the insurance industry, currently serving as the CEO of Aartrijk since 1999, specializing in marketing and communications. Additionally, Peter is the Principal at Chromium Brand+Culture Consultancy, where strategic brand development is leveraged to elevate Innovator Brands. As a podcast host for "On Point" at Insurance Journal, Peter shares insights from the industry. Peter also founded '99ers Financial Services, contributes as an editor for IA magazine, and has held significant roles in communications at various organizations, including Independent Insurance Agents & Brokers of America and IVANS. Education includes a BA in Human Communication & English from Rutgers University.