Yara Anjos

Yara Anjos is a seasoned marketing professional with extensive experience in B2B lead generation and performance management, currently serving as Marketing Manager at Intelipost since September 2017. Yara's expertise includes restructuring outbound strategies, defining KPIs, and optimizing conversion rates through data-driven campaign adjustments. Previous roles at Intelipost as Marketing Lead and Marketing Analyst involved team development, budget management, and executing comprehensive marketing strategies. Additional experience includes positions at MarketData, Kickante, and Acxiom, where Yara specialized in email marketing, social media strategies, and campaign performance analysis. Yara holds a Master of Business Administration from FGV, is pursuing a Data Analytics degree at Digital House Brasil, and has a background in Advertising and Publicity from Universidade Anhembi Morumbi.