Monica Sanches

Monica Sanches is a professional with extensive experience in marketing and trade marketing, currently serving as Coordenadora de Trade Marketing at InterCement since July 2022. Prior roles include Gerente de Marketing Field Divisão Revenda Construção at Würth Group, where responsibilities encompassed P&L management, strategic marketing, and training for a national sales force. At LafargeHolcim Brasil, Monica focused on branding, digital marketing, and portfolio management. Earlier experience includes roles at Grupo Fleury in marketing coordination and Holcim in commercial marketing consulting, where client relationship management and trade marketing initiatives were emphasized. Monica holds a postgraduate degree in Marketing from USP, along with additional qualifications in digital marketing and communication.