Mahbir Thukral

Mahbir Thukral is a seasoned professional with extensive experience in marketing and brand management, currently serving as the Global Leader of Martech at IFF since May 2018, where the focus is on spearheading marketing technology initiatives to advance digital commerce. Thukral has held multiple roles within IFF, including Global Leader of Innovation Activation Marketing for the Nourish Division, and has a background in launching and growing the Mahbir brand, a venture in teas, herbs, and spices that achieved global customer reach and recognition within six years. Previous positions include Marketing Activation Manager at Fonterra and various marketing roles at IFF and Mahbir Brand Capital, alongside advisory contributions to educational institutions. Mahbir Thukral holds a Bachelor of Arts with Honours in Design, Branding, and Marketing from the University for the Creative Arts and additional qualifications in Graphic Design from KEDGE Business School.