Mary Holmes

Mary (Marija) Holmes is a seasoned digital strategist with extensive experience in the e-commerce and digital transformation sectors. Currently serving as a Senior Digital Strategist at Inviqa since October 2024, Mary previously held the same title at Flipside Group and worked as a Digital Strategist at Digital Silk, where strategic insights were provided to a diverse client base. Prior roles include Group Head of Digital Experience at Sport Vision, where Mary directed significant digital customer experience initiatives across multiple markets in Southeast Europe, and guest lecturer at the eCommerce Association of Serbia. Earlier professional experiences encompass consulting on e-commerce and digital transformation, and contributions to Nike’s EMEA Digital Brand Team in developing innovative campaigns. Mary holds a degree from the Faculty of Political Sciences at the University of Belgrade.