Violet Young is a Senior SEM Analyst at Iris, focusing on managing SEM strategies for the Biersdorf Accounts in the US and CA markets since April 2024. Prior to this role, Violet served as a Senior Paid Search Specialist at Fundamental Media, where responsibilities included developing paid search marketing strategies, managing SEM campaigns across multiple regions, and overseeing a team of optimization specialists while handling account budgets of up to $1.5 million. Violet's earlier experience includes positions at Carnegie, where tasks involved managing over 40 client account campaigns, conducting keyword research, and delivering insights on performance metrics, as well as a role as Digital Content Manager at Rochester Institute of Technology. Violet holds a Bachelor of Fine Arts in Visual Media Photography from Rochester Institute of Technology.