Jim Coover

Widely considered a pioneer in the health and wellness industry, Jim has set the standard for direct selling. Over his 30-year career, he has been responsible for leading companies to $1 billion in sales, including Isagenix. Jim’s vast knowledge and invaluable experience has helped to guide and manage the incredible growth and success of Isagenix.

Jim is the architect of the Isagenix Team Compensation Plan, which has proven itself to be one of the most generous, simple, and effective compensation plans in direct sales history. As the chairman, Jim is responsible for overseeing the strategic growth of the company. His visionary leadership continues to be the driving force behind major company initiatives including international expansion, innovative product development, and preserving the special culture of Isagenix.