Eti Tarshish-Bracha

Eti Tarshish-Bracha is an experienced professional in customer service and management with a robust background in various leadership roles. Currently serving as Chief of Staff at Isracard since November 2024, Eti previously held the position of Customer Experience Department Manager at American Express from September 2023 to November 2024. Prior to these roles, Eti managed the Premium and Social Networks Customer Service Center at Isracard and further developed expertise as a Customer Service Center Manager at Femi Premium. Other key positions include Management Consultant at AVIV Management & Consulting, Quality of Service Manager at Lubinski Group, and Customer Service Manager at Bynet Semech. Eti began a career in customer service as a Trainer at the Israel Sports Betting Board and served in the Israel Defense Forces as a Social Welfare NCO. Educational qualifications include a Master's degree in Social Psychology and a Bachelor's degree in Sociology & Anthropology, both from Bar-Ilan University.