Danilo Venturi is an accomplished professional in the fashion and design industries, currently serving as the Director of IED Florence since March 2022 and the founder of Brand Persona. Previously, Danilo held various leadership roles at Polimoda, including Director and Head of Department for Business & Communication, and has authored several notable books, including "Brand Persona," "Momenting The Memento," and "Luxury Hackers." Danilo's career also includes positions at La Perla as Fashion Brand Manager and at Radio Monte Carlo and Editions Milan Music as Art Director for Music & Fashion, showcasing a blend of creative and managerial expertise. Danilo holds a Master's degree in Luxury Management from Polimoda and a Laurea in Political Science and Government from Alma Mater Studiorum – Università di Bologna.