Briana Arocho

E-commerce Merchandising at J.Crew Group

Briana Arocho possesses extensive experience in e-commerce and visual merchandising, currently serving in various roles at J.Crew since November 2010, including E-commerce Merchandising, International Merchandising, and Womens Lead Merchandiser. Responsibilities include mapping store layouts for upcoming collections, managing merchandise for monthly overnights, and re-merchandising weekly based on performance reports, alongside participating in monthly concept store installations. Prior experience also includes a role as Visual Associate, where tasks involved window creative installation and daily maintenance of visual displays. Earlier, Briana completed an internship as a Visual Display Intern at Anthropologie, focusing on display creation and installation. Academically, Briana earned a Bachelor of Science in Fashion Industry Management from Philadelphia University and studied abroad at American Intercontinental University in London for business.

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