Deise Souza

Deise Souza is a seasoned professional in trade marketing with extensive experience in leading marketing strategies across various companies. Currently serving as Gerente de Trade Marketing at J.Macêdo since March 2023, Deise previously held the position of Coordenadora de Trade Marketing at Nestlé Purina Brasil from September 2019 to March 2023. Deise’s career also includes roles such as Especialista de Trade Marketing at Hypera, Analista de Trade Marketing Sênior at JBS, and multiple positions at BRF and Lactalis American Group. Deise possesses a strong background in developing and implementing promotional calendars, aligning marketing strategies, creating point-of-sale materials, managing trade campaigns, and analyzing market trends through KPIs, supported by a solid educational foundation from ESPM and Universidade Nove de Julho.