Marketing and Brand Management

The Marketing and Brand Management team at Jack Link's EMEA is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement across the region. This team focuses on managing brand portfolios, overseeing product positioning, and implementing category and shopper marketing strategies to increase market share for brands like Jack Link's, BiFi, and Peperami. By leveraging consumer insights, the team ensures that marketing efforts align with local market needs while embodying the company's core values of authenticity and stewardship.